Top Online Sports Betting Offer Sites of 2017

Welcome to Betting Offers Today, the UK’s leading online betting sites platform. We provide betting offers from the UK’s leading bookmakers. Take your first step to that incredible online betting experience. We provide a wide range of betting offers for new and existing customers, click the “BET NOW” button and start your online betting today. Don’t miss out! To access any of the offers we provide you must be over the age of 18+. Please gamble responsibly.

bookmakerMin. DEPOSITsign up bonusvisit site
Betting OffersOnly


Bet £10 Get £30BET NOW
Ladbrokes Betting OfferOnly


£50 Free BetbET NOW
Bet365 Betting OfferOnly


Coming SoonbET NOW
Paddy Power Betting OfferOnly


Bet £10 Get £30bET NOW
10Bet Betting OfferOnly


£200 BonusbET NOW
Winner Betting OfferOnly


£200 BonusbET NOW
Betfred Betting OfferOnly


Bet £10 Get £60
Dafabet Betting OfferOnly


£30 Free BetbET NOW
Bwin Betting OfferOnly


100% BonusbET NOW
888sport Betting OfferOnly


Bet £10 Get £30
Betvictor Betting OfferOnly


Bet £10 Get £40bET NOW
Unibet Betting OfferOnly


£30 Free BetbET NOW

Why do bookmakers provide betting offers?

Each customer is very important to all the bookmakers; therefore, every bookmaker competes to provide the most valuable new customer betting offers. In sports betting, beginners look for free bets to cut the risk of losing money they may deposit initially.

When you are new to sports betting you have a higher risk of losing your first bet, so bookmakers attract new customers by providing them with welcome bonuses, betting offers and free bets to lower the risk for new players. All betting sites provide risk free bets for the beginners, where the bookmaker provides you with the option of placing bets with the bookmaker’s money. Bookmakers also provide continued bonuses for existing customers which decreases your risk of losing money. Terms and conditions apply.

How do online betting sites work?

Most online betting sites provide you with their bonuses on the homepage. You should check the websites terms and conditions for further details. When you reach an online bookmaker’s betting site you should be aware of how to claim the bonuses as you may be required to enter a promotional code.

When you claim your offer, you should check the T&Cs and be aware of the different betting offer types. As an example, a bookmaker may be offering a £20 free bet, but to claim the free bet you may need to stake £5. This means you may have to place a bet of £5 for the bookmaker to credit your account with your new customer betting offer. 

Types of Sports Betting Offers

All bookmakers provide several types of offers, you should be familiar with the variations of betting offers given to you as some are different to others. Here is a list of the most popular offer types:

Sign-up bonus

The sign-up bonus is also known as a welcome bonus or welcome offer, it is free money that the bookmakers credit to your accounts. To claim the bookmakers’ free offers you will need to visit their website. All betting sites are now offering numerous sign-up bonuses to remove the risk and entice new customers. When you win a bet using the bookmakers’ credited funds you may have to bet a certain amount of money to withdraw your winnings, this differs for each bookmaker.

Deposit bonus

Some bookmakers offer a deposit bonus, this means they will either match or give you a huge percentage of your initial deposit as a bonus. For example, some bookmakers offer a 200% matched deposit bonus, if you were to deposit £20 as a new customer you will benefit from a bonus of £40. All in all, you will have a total of £60 to start your journey in the sports betting world.

Free bets

Bookmakers provide free betting offers to promote their betting sites. You will receive your free bet after your funds have been deposited to the account. Once you have deposited to your account the bookmaker will instantly provide you with a free bet, you will be able to use the free bet for any activities within their sportsbook. If your bet comes in, you’re a winner of course, but be sure to check the rollover commitments as you may need to be at a certain threshold before withdrawals can be made.

Reload bonus

Once you become a customer to your chosen betting site, they will offer continued promotional offers referred to as reload bonuses. Many bookmakers will email you with all the relevant offers and promotions for you to claim as an existing customer. The bookmakers provide these sorts of bonuses to top-up your account and keep you participating.

Loyalty bonus

Bookmakers provide loyalty bonuses for their long-term customers. The more loyal you are to your bookmaker the higher you become regarding the loyalty rankings. Most bookmakers have a tiered ranking of loyalty and the higher you climb the better the bonuses. The free bets provided by the bookmakers are to be used within the betting site and are not available to withdraw.

Bookmaker Review

Paddy Power Review

Would you like to sign up to Paddy Power? Take a quick look at our review, we have included the free bets and betting offers provided by Paddy Power.

Ladbrokes Review

Would you like to open your first Ladbrokes account? Head over to our Ladbrokes review, see why us as experts love to bet with Ladbrokes.

BetVictor Review

Do you like the free bets from BetVictor? We have written all about them in our review, see what you think and claim your betting offers with BetVictor.

Betfair Review

Could Betfair be the bookie for you? Read our detailed review from the professionals, see the new customer sign up bonuses directly from Betfair.

Betting Offers and Betting Sites Reviewed

At we want you to have the best betting experience, hence our detailed bookmaker reviews.

Here are some of our main review factors:

When reviewing all of our chosen bookmakers, we have experienced personnel who test the bookies betting website and put the bookie to the test. Our skilled team make use of the new customer betting offers for each bookie and so far we have had no problems yet. This makes our review process even harder, in fact we have to be extremely thorough and review all betting sites from every angle. Not only do we want our visitors to be happy but we would like to provide a positive service when directing you to your chosen bookmaker. To do this we review the bookmakers customer service, ease of website use, availability of a mobile app, on-going betting offers and much more.

Top Pick Betting Sites In The UK

Our goal is to provide a leading service to help all of our website users select not only the best betting sites in the UK, but a betting site thats provides great value and great customer service. As mentioned above we have many review factors that make up our bookie reviews. Now here is the hard bit, we have selected a bunch of great bookmakers providing top UK new customer betting offers.

So now we have our top picks, here is how we determine which bookie is the best!

Betting Odds

No betting site is the same as you can expect, each day, each week, each month and each year the betting odds change, this can even happen by the second, especially on in-play betting. So for us it is vital we track the trends of all bookmakers by monitoring their betting odds. We know that you as the bettor would like to generate the biggest possible return from your bets, so the odds are in your favour when choosing one of our top pick UK betting sites. A lot of the time we see enhanced odds from the likes of William Hill and Ladbrokes, but be sure to check all of the other offers on the table before you commit to placing your free bets.

Free Bets

If you are thinking of joining a new online betting site then you have to take advantage of the bookmakers free betting offers. Most bookmakers offer a free bet as an incentive for you to join, but don’t forget, this bet is risk free giving you time to have some fun and enjoy playing with the bookmakers money. Depending on the type of free bets on offer, we have some UK betting sites that allow you to cash in on over £100 in free bets. If you haven’t already, go to the top part of our home page to read about the different types of betting offers.

Welcome Offers

When joining a new betting site most people forget that there are many more offers to be claimed. Some Betting sites will provide you with over £1,000 in free bets and it doesn’t end here. All of our recommended bookies provide ongoing offers that keep you betting for free. Initially you may have opened a new sports betting account for you favourite sport, but you may also have an interest for the online casino? No need to worry, you can claim the free betting offers for each individual market. So if it’s not the casino you prefer take a look at the other bookmakers markets to see what is on offer for you.

User Experience

When it comes to user experience this is essential in our ranking factors. You will be pleased to know that all of our selected bookmakers offer a mobile app and highly responsive websites to provide a great user experience, no matter what device you use. We here at have you covered. We can positively say that all of our bookmaker betting sites provide a great user experience. Users of all devices, we can definitely say that you will be happy when using one of our recommended bookies.

Betting Markets

Football is a very popular sport to bet on, but we understand and take into consideration that people all over the UK love and watch all different types of sports. When we review betting site markets we dig and dig to find out what each bookmakers sportsbook has to offer. We take pride in what we do, so when it comes to variety we make sure that a wide range of sports is available when placing your free bets. When choosing a betting offer from one of our bookmakers, you will have a huge range of sports to bet on. These sports range from football to boxing, and skiing to athletics. You won’t be disappointed with what our bookies have on offer.


Only the UK’s most trusted betting sites will ever step foot on our website. We can comfortably confirm that all of the betting sites we recommend are licensed and inspected / vetted by the gambling commission. All of our betting sites promote responsible gambling, so from all of us at please gamble responsibly and be aware that you must be over the age of 18+.

Betting Offers Today

Here at Betting Offers Today, our missions is to bring all of our users the best odds and the best offers from the UK’s top bookmakers.